- Read time
- 6 minutes
- Reviewed
- September 2026
- Sources
- NHS, AASM
A few difficult nights are common. Insomnia becomes persistent when difficulty sleeping and its daytime effects continue, while the things we do to recover begin to keep the problem going.
The short-term problem can become a cycle
Stress, illness, pain, a change in routine or a difficult life event may trigger poor sleep. It is natural to respond by going to bed earlier, staying in bed longer, cancelling activity or watching the clock.
Those responses can unintentionally weaken the link between bed and sleep, reduce the pressure to sleep the next night, and make bedtime a place of effort and alertness. The trigger may pass while the cycle remains.
Insomnia is not a failure to try hard enough. Sleep is a biological process that becomes less available when it is treated like a performance task.
Why sleep hygiene is not the whole treatment
Daylight, movement, a regular wake time and sensible caffeine use support sleep. For chronic insomnia, advice alone is often insufficient. Treatment needs to address the pattern that is maintaining the problem.
What CBT-I works on
Cognitive behavioural therapy for insomnia is a structured treatment. Depending on the person, it can include:
- Strengthening the connection between bed and sleep
- Matching time in bed more closely to current sleep ability
- Stabilising sleep and wake timing
- Working with worry, monitoring and unhelpful beliefs about sleep
- Planning how to maintain improvement and respond to setbacks
CBT-I is recommended as a first-line treatment for chronic insomnia. It requires clinical judgment, especially where there are other medical or mental health conditions.
When to ask for help
Speak to a healthcare professional if sleep difficulty has continued for months, is affecting daily life, or occurs alongside concerning symptoms such as breathing pauses or dangerous daytime sleepiness.
